Helpalot - charities we trust

Branding, design and communication All Ears Cambodia
"Working in partnership with Foundation Communicaid was thoroughly enjoyable. Their capacity to create superlative results, through their artistic design, technical expertise and imagery, was extraordinary. Moreover, there was always a very human face to their work, a willingness to really engage the partner organization in all aspects of the development process, making sure that together, the end product would be second to none." (Director, All Ears Cambodia)

Background In the summer of 2007, Foundation Communicaid launched a new project with All Ears Cambodia, a small, local aid organization providing medical services for Cambodians with ear and hearing problems. It is the only organization in country helping all Cambodians - from newborns to the elderly. Since its inception in 2003, it has been in need of means to promote itself more professionally and effectively. Owing to its work commitments, there was always little time available, and a lack of expertise and resources to provide it with the very communication material it needed.

Project 

The project started in August 2007 and continued until the beginning of December 2007. During this period, Foundation Communicaid worked closely with All Ears Cambodia and was able to deliver the following set of tools with the aim of providing a more effective means of promoting the organization in the years to come. General Style of Communication - logo, branding, concept, style guidelinesPhotography - several photo-documentaries, series for general communicationMeans of Communication - business cards, letterheads, website (www.allearscambodia.org), brochure, posters, e-newsletter, postcards, and signboardAssistance/Capacity Building - during the process Foundation Communicaid assisted All Ears Cambodia to implement a range of communication strategies through tutorials, instruction manuals, etc.

After Care Programme - for the next two years Foundation Communicaid will continue to provide support to All Ears Cambodia regarding these tools provided.

Creative Process "Deafness is often invisible when compared to diseases such as HIV/AIDS or disabilities like blindness and limb amputation. The challenge of the project was to instil this core message whilst maintaining focus on the most positive approach. Treating ear disease is not merely about ears. It is about people - to give a person back that fundamental sense of hearing changes their life. That became the basis for the whole concept.” (Mark van Luyk, Photographer/Creative Director)