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There is a thriving community of hip hop musicians in Sierra Leone, and it is estimated that hip hop accounts for 80% of all sales of recorded music in the country. The hip hop community has just begun to address social and development issues. The very popular group Dry Yai Crew has taken the lead in this area and regularly call on fans to join them in garbage cleanup operations in the slums of Freetown.

Bambai Bling has joined forces with the leading rappers in Sierra Leone to mount a national hip hop competition beginning later this year. Youth aged 25 and under will be invited to write original raps on selected social and development issues. The ten best will record their raps in a professional studio, after which they will be aired on the radio and the nation will vote by cellphone for their favorites. A final televised competition will involve onsite judges plus the phone votes, and the winner will get a record contract.

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